EIT Food is looking for a Digital Communications Manager

ABOUT EIT FOOD

EIT Food is Europe’s leading food innovation initiative, working to make the food system more sustainable, healthy and trusted by consumers. Established by the European Institute of Innovation and Technology (EIT) in 2017, EIT Food is a fast-growing partnership organisation focusing on entrepreneurship and innovation in the food sector.

EIT Food is a member organisation bringing together key industry players, agri-food startups, research centres and universities from across Europe representing the food value chain in Europe. In addition to thematic leadership, EIT Food is also responsible for coordinating a multi-million euro EU grant allocation from the EIT and distributing it among its partners and stakeholders for the implementation of projects.

EIT Food headquarters (HQ) are based in Leuven (Belgium) and it has 5 regional offices (Co-Location Centres or CLCs) in Europe (based in Poland, Spain, Germany, the UK and Belgium), each working with and for partners in several EIT Food partner countries.

Visit our website: https://www.eitfood.eu

JOB DESCRIPTION

EIT Food is looking for a cross-channel digital communications expert with strong stakeholder management skills and a flare for community building and social media strategy. The Digital Communications Manager will be responsible for running our cross-channel campaigns in collaboration with the relevant teams and agencies as well as developing our data-driven digital channel strategy on a pan-European level.

You will be part of the Brand & Communications team, a team of highly motivated communications professionals spread across Europe. You will report to the Senior Brand & Digital Manager.

Your responsibilities will include:

Campaigns

• Developing and implementing impact-oriented marketing campaign strategies across digital channels to position EIT Food as a leader in the food ecosystem and generate engagement and leads.

• Project managing several high impact campaigns per year, and monitoring performance across digital channels throughout.

• Using strong stakeholder management skills to act as the bridge between different teams and agencies to make these campaigns a strategic success for the business

• Managing freelancers, creative agencies and graphic designers as needed to deliver content needs

Social Media

• Building EIT Food’s organic and paid social media strategy and overseeing our social media presence

• Managing our social media and content experts for content creation & scheduling including live social media at events, content calendar management, community management, social media requests, graphic design and our CEO’s LinkedIn channel.

• Leading the YouTube and video strategy for the organisation, developing inspiring and optimised content whilst aligning the video needs of wider teams

• Creating and implementing EIT Food’s influencer (changemaker) outreach strategy for social media and campaigns in collaboration with the rest of the team, nurturing changemakers across channels to become ambassadors for EIT Food and keeping them active and engaged

• Managing our paid social media strategy and plans in collaboration with our Web and Data Manager to position EIT Food as a convenor, a funder and an advocacy partner and drive leads for the rest of the organisation.

• Overseeing requests from colleagues and partners via our customer service tool (Freshdesk)

Digital channel strategy and data

• Supporting the Senior Brand & Digital Communications Manager to develop and embed a data-driven digital strategy, using insights to understand audience behaviours and tailoring campaigns and content to meet their needs

• Building and maintaining EIT Food’s brand, visual identity, TOV and messaging across all digital channels

• Ensuring our social media, paid and campaign articles on our knowledge library are up to date to ensure adequate communications support is provided to colleagues across the organisation and reduce the number of requests received

• Analysing and interpreting data to report on key metrics and to make sure we optimise our data-driven strategy, working with our Web & Data Manager to obtain the data and embed a culture of digital excellence across the organisation.

• Managing quarterly data sessions for the team and developing digital training programmes for the organisation in close collaboration with the Web & Data Manager

General

• Working with the whole organisation to identify compelling stories to tell on our digital channels and translate colleagues' needs into strategic brand and communication initiatives.

• Working closely with the other members of the Brand & Communication team and support on ad hoc basis in other areas of communication when required

• Ensuring effective budgetary management

EXPERIENCE & SKILLS

• Undergraduate or higher degree (e.g. Bachelor or Masters of Arts) in communications, digital marketing, social media, advertising, data analytics and/or related fields

• Extensive experience in digital communications, campaign project management, stakeholder management, digital strategy or related field

• Strong project management skills and ability to juggle multiple projects simultaneously and within budget in a rapidly changing organisation

• Brand creative mindset with an understanding of what content audiences like to consume and how to transform this into successful visual campaigns

• Advanced stakeholder management skills and the ability to work in a matrix-organisation, to interact and communicate effectively with individuals at all levels of the organisation with tact and diplomacy, and with a high level of cultural sensitivity, understanding their needs and translating these into strategies that work for colleagues and the brand,

• Strategic insight and overview with the ability to develop and deliver high impact approaches in the areas of digital communications and campaigns,

• Excellent reviewing, writing, presentation and visual communication skills: Experience in copywriting, social media content creation, video storyboarding, visual design will be a strong asset,

• Very high level of spoken and written English. Other languages will be an asset.

• A data-driven mindset and experience with native platform analytics and leveraging data to optimise campaign performance and drive strategic decisions.

• A can-do attitude, strong sense of ownership and delivering results and the ability to work both independently and in small (multi-national) teams

• Respect of timelines and deadlines and attention for detail

• Ability to summarise and solve complex problems in a structured way, and to communicate these solutions clearly and directly

• Active interest in the food sector

WHAT WE OFFER

Working at EIT Food means joining a team of like-minded individuals who are dedicated to creating a better future through food innovation. We cultivate a culture of collaboration, inventiveness, inclusivity, and constructive feedback. All employees are encouraged to contribute their ideas and expertise towards our mission of creating a more sustainable and inclusive food system.

Together, we're making a real impact on the food industry and we're looking for talented individuals like you to join us.

As a valued member of our team, we'll provide you with a competitive salary and comprehensive benefits package.

CONTRACT TYPE

Full-time permanent position.

LOCATION & TRAVEL FREQUENCY

EIT Food HQ, Leuven (Belgium) or an agreed regional office (Bilbao, Madrid, Reading, Freising, Warsaw), with possibility of hybrid working.

Please note that all applicants must be legally authorized to reside and work in Europe.

Some travel within Europe can be expected

APPLICATION

Interested candidates are asked to upload their CV and Cover Letter in English in electronic format to CV Warehouse before 26/11/2024.

Shortlisted candidates may be invited for an interview and may be asked to prove their background, qualifications, skills and experiences by providing relevant documents.

EQUAL OPPORTUNITIES

EIT Food is an equal opportunity employer, offering each candidate matching the minimum obligatory qualifications and experiences an equal chance in employment and promotion procedures.